What started as an open ended adventure, “pick two brands; any two brands to create a collaboration” quickly turned into a mind rattling project that truly tested my capabilities as a designer. Sometimes our brains can miss the obvious, which is where good design must be harnessed to guide audiences eyes towards the desired focal point.After weeks of being knee deep in a completely different collaboration, after tears, paper, and sketches, It finally hit me- Two brands sharing funky designs, and quality items jumped off their shelves at me. The Graza and Fishwife collaboration was a natural success once my eyes were on it.