Savvys has mulled in my head for months before I was finally given the opportunity to properly explore it. Those who get it, will get it. With that being said, Savvy’s is an exceptionally different take to the yogurt shelf. As someone who doesn’t eat much in the mornings but is looking for a healthy sustainable and easy option, yogurt was the obvious choice but there’s an issue- I have little to no sweet tooth. Even as I was little I didn’t like the sweet American breakfasts, often being told it was strange yet as I grew older I found others who shared the same palette. Savvys is an unapologetically different, ironic, and confident brand aiming to shake up the market shelves with new and exciting flavors. This goes out to all those who have adventuress lives and need an easy, high-quality, pick-me-up for whatever life throws at you. Savvys is aware of its unconventional concept, but chases after it because everything is weird until it’s not. Utilizing the pre-existing market staple of packaging yogurts with a crunchy topping, savvy's uses to their advantage in creating a mouthful of flavor. Starting with a creamy base of organic triple strained, Greek yogurt, or extra creamy blended cottage cheese, these two bases start playing as a perfect vessel, for any addition of flavors, and then are further complimented by crunchy toppings, such as roasted chickpeas, or herb granola.So there you have it. Design is all about directing viewers, attention, looking for blind spots in your own designs, or the market itself, savvy does just that by tackling a empty spot in a huge market and hitting it with everything we've got. Savvy is built on one singular unconventional idea that grew legs of its own, and is designed to be marketed to its niche and beyond.